Do you have blogger burnout? Here’s how to ride the wave of blogger burnout without quitting so you can come back more refreshed than ever.
Sometimes you are so far into blogger burnout you want to send a Trojan virus into the world wide web.
If you have to schedule one more Facebook post or Pinterest pin you’ll throw your computer into the bathtub.
And why does everything take so much freaking time?
Why can’t you just sit down, write a post, hit publish, and change the world.
WHY ARE THERE ALWAYS TECHNICAL ISSUES?
Why can’t you just write a book and sell it?
Why do you have to find a shop, design the shop, get a logo, hate the logo, get a domain for the shop, figure out the payment options, get mad at PayPal and call them, figure out how to use and test Stripe so you can accept credit card payments, realize you need an SSL certificate to take credit card payments, Google ‘What is an SSL certificate’, realize you can’t install an SSL certificate, hire someone to install the certificate, create shareables to try to get the word out about your book that you wrote 5 million years ago but have forgotten about since you’ve been so busy getting a shop up and running.
Or maybe it’s just me.
Maybe I’m the only one who gets so over blogging that I need to detach.
Live real life in the real world without being on the computer or the phone or a tablet.
Sometimes I am so over blogging that I know I’m in Blogger Burnout. And that used to scare me. But now it doesn’t scare me anymore.
You know why?
Because blogger burnout is a great excuse to rest and get offline. It’s the perfect opportunity to really Be A Person and Not A Blogger. It’s also great for another reason. It’s great because, if you handle it wisely, you’ll come out the other side more refreshed and rejuvenated than when you went in.
How to Stop, Drop, and Roll Out of Blogger Burnout
Here are steps I’ve periodically taken to get out of the ole blogger burnout.
Speed Up to Slow Down
In a membership site class the other day, the speaker gave great advice on how to gear down for a slower season. If you want to take 6 weeks off during summer, for example, you’ll need to work ahead prior to this break. Get ducks in a row, do repetitive tasks in advance, and then slow down.
If you’re feeling burned out on everything and have no energy left for creativity, this is a great strategy. Schedule old posts to be republished, schedule newsletters, schedule out social media (or ditch it altogether since it’s often a lot of degrees away from success), and cross some tasks off your list.
This will be hard since you’re already burned out, but by getting work done in advance you can really step back for a time to get your passion back.
If you never step away from your blog to refresh, you’ll begin slowly resenting it.
Do An Analysis Of Your Tasks
Odds are, if you’ve entered blogger burnout it’s because your business is near a new phase of growth or has just come off one. There were changes and new opportunities driven by your passion that now, are not so fun anymore. When you were riding high on the adrenaline of success, you didn’t mind slaving away.
Now… you really mind.
Sit down with a pen and paper or digital software of your choice, and figure out how you spend your time. Which tasks do you hate? Which do you love? Which are absolutely necessary? And this important question… which tasks take a lot of time but have no effect (or a small effect) on your bottom line?
When your business enters a new phase of growth or comes to a crossroads, this is an important time to ditch things that no longer work. To delegate tasks you hate or, if you can’t afford to do that, to re-evaluate why you do them.
Crossing something off your to do list because you’re not going to do it is just as satisfying as marking it “done.”
Focus On What’s Already Working
If you’re like me, you don’t have luxury of just walking away from your blog for a few months and hoping it doesn’t die. This means you have to still manage to earn income while working through burnout. The best way to do this?
Evaluate what’s working and do more of it.
We often burn out because we’re full force ahead with new project that require a lot of learning, implementing, setting up, then figuring out. Instead of always moving forward on a new project, use the burnout phase as a time to optimize and improve things that are already working to make them better.
On my main site I write extensively on routine.
In one month I doubled my Google traffic in this area of my site by doing a few easy things:
- Changing headlines to something stellar. From “Sample Newborn Routine” to “A Newborn Routine That Works Every Time“
- Editing what was there to make it more valuable.
- Creating headlines and sub headlines to make it more readable.
- Designing new printable opt ins for theses posts.
- Adding links to my book on this topic.
These tasks didn’t feel like a waste of time because I was doubling down on what already worked. And, in fact, these posts alone started to rank higher on Google and bring me a lot more organic traffic which, in turn, increased my ad RPM and product sales.
And all I did was optimize.
Schedule In Things You Love
One of the best ways to get through blogger burnout is to actually do other things you love. Stop thinking about how everything affects the blog and just live.
Go somewhere with the kids.
Do something you used to love years ago.
Get out of the house and off the computer.
Take Apps Off Your Phone
Even if business is going well, when you’re in blogger burnout, you can get addicted to checking stats. Take social media apps off your phone. Take email, Google Analytics, and whatever else you find yourself looking at all day.
Take a day (or even a few) hiatus from going online.
The simple fact is this… bloggers have to get offline and live life or they start resenting their blog and feeling guilty about life.
Lastly… Ride It Out
If you’re new at blogging then know this: there will be a lot of burnouts along the way. If you’re a veteran, you already know this. Some of the most successful bloggers are the ones who learn to ride the waves of enthusiasm.
Scale back, re-assess, and prioritize… but don’t quit.