This post is going to give you a sound review of the Business Boutique Book so you know whether it’ll be good for your business right now.
Sometimes I just get sick to death of thinking about blogging.
If you were to ask me what my job was, I’d say blogging.
But, really, blogging is a small business.
Except that when you read about blogging advice, take blogging courses, and join blogging groups you get a lot of information, strategies and tactics focused on running a blog, not running a business.
While it’s important to learn how to actually blog, it’s equally important to learn the basics of running a business. I’ve been running a full-time blog for 2 and a half years now, but there are still quite a few foundational business practices I have not confident with.
Business Boutique Book Review
I found Christy Wright through Dave Ramsey and loved her videos. She had great personality and seemed approachable. After watching a few videos I knew I wanted to read her book, if not for something different, so I pre-ordered it and was excited to get my hands on it when it came out. Here are my thoughts in an honest Business Boutique book review.
It’s A Great Overview
The book focuses on the three tiers of a business. Each of the tiers had some check boxes that needed to be crossed off to have a healthy business with good foundations and you know something interesting? I had nearly everything checked for Tiers 2 and 3, but I did not have quite a few of the Tier 1 Business Foundations in place.
It was simultaneously a shock to me and a relief. A relief to be finally getting some business clarity that I’ve been lacking. The book does not go greatly in depth in each chapter, it’s not an encyclopedia, but it gives enough information to help you get set and on your way. It’s a great book if you are in the planning stages.
It’s Foundational In a Good Way
If you are in the planning stages of your business or just beginning to consider going from having a hobby to making a business, then Business Boutique would be a fantastic book. It helps you think through each aspect of your business, not simply dream with you.
The book talks about everything from setting up bank accounts to operational considerations to pricing. You’ll either feel super confident in your idea after reading this or conversely confident you need to flesh out your idea a bit more.
I spent quite a bit of time on the Tier 1 foundation chapter evaluating the basics of my business. I am going to an Entreleadership event at Ramsey Solutions in June and look forward to continuing this type of planning, but I believe this was very useful to me and worth the entire price of the book just to realize I did not have this figured out.
It Encourages Those Who Feel Ick About Money
Lie: Earning a profit is greedy and selfish.
Truth: Earning a profit is responsible and smart.
The book talks at length about the difference between a hobby and a business. A hobby costs you money while a business makes you money. Some women have a hard time charging a price for their work and this book helps get rid of some of that guilt. Guilt that men, by the way, do not have.
It Encourages Scrappiness
Business Boutique sparked a bit of creativity in me. After having read the first few chapters about spending very little initially and getting creativity with funding, I had a great chat with a photographer friend.
She is trying to build a clientele in a city in the Midwest where photographers charge lower prices than she’d like. I suggested she go to higher end boutiques in the area, do a day photo shoot, and give them free digital rights and a few canvases with her watermark to be hung up in the boutique.
They get free marketing materials for their social media and a nice canvas and my friend gets her name plastered in boutiques all around the city. Win!
It Helps You To Think Outside The Box
Christy shares inspiration throughout the book from her mother. Her mother, a single mom, supported her family through making cakes. She started off by renting a small space in a store window where she made cakes and paid the owner of the shop a small percentage of her income.
Soon, she was able to open her own shop and scale from there. This book is chock full of examples that show it is possible to start a business without going into major debt.
If blogging is your goal, this won’t be a big problem. Initially, blogging has a very low overhead. However, it gets pricey as your business begins to grow so this provides a good framework for how to get training and exposure without paying for everything. She discusses bartering, trading, and how to gain expertise without overloading your own personal budget in an effort to finance your business.
From A Successful Blogger…
As someone with a very successful blog, A Mother Far from Home, I still found a wealth of knowledge in this book. I was forced to go back to my “why” “how” and “what” time and time again for my business and enjoyed reading it.
Why I recommend the Business Boutique Book:
- It’s a fast and easy read.
- She’s funny.
- It has a great overview of the foundational elements of building a small business.
- It’s inspiring and encouraging to read the case studies she includes.
- You will learn new things even if you’ve been in business for a while.
If you’re new to business, Blogger Boutique is a must read.