I currently have over 25 PopupAlly Pro pop-ups on my site. They’re not all in use, but they have been. They haven’t all converted amazingly, but without a doubt, the PopupAlly Pro plugin is the reason my list went from 500 to 10,000+.
Yes, you read that right. My list went from 500 to over 14,000+ in less than a year because of PopupAlly Pro. I’ll dig into the whys, hows, and how comes throughout the post, but suffice it to say… it’s been a game changer for my business.
I mean it’s helped me go from crickets to nearly six figures. This is not something I take lightly and my popup is my bread and butter.
Some months… literally.
On my home site, A Mother Far from Home, I’ve used the plugin for end of post opt ins, mid-post opt ins, and pop-ups. I frequently have people asking me about my pop ups and which plugin I use so here are my honest thoughts on whether its worth the yearly price when there is a free version (and numerous free options) out there.
Things I Love About PopupAlly Pro:
- You can create as many pop-ups as you want.
- You can create certain pop-ups that show up depending on the category of post a reader is on.
- You can prioritize which pop-up shows to which reader so if they get caught up deep in your site, you’re showing them your priorities first.
- There are quite literally endless options to personalization. You can create your own image with your own branding or use pre-made templates they provide.
- You can choose between exit-intent (a pop-up that shows when someone is leaving the page), scroll trigger (a pop-up that shows up after they’ve scrolled a certain percentage of the page), and a timed pop-up (which shows up after x seconds, your choosing).
- There is a pop-up called Simple Choice where you can give readers a choice. This has always been my most popular and is both highly engaging and effective in funneling the reader toward where they’ll find the most value.
Things I Don’t Love That Much About PopupAlly Pro:
- It has a learning curve. While there site has tons of awesome tutorials, it takes a while to set up a good pop-up and get it the way you want it.
- It takes a bit of tech know how. For the longest time I didn’t realize I personally had to determine the sizes of my pop-ups on tablet, larger then smaller devices. Things got cut off and skewed and it didn’t show in the preview pane so I had no idea until people sent me screenshots. (Update: This has now been taken care of in an update where you can choose certain plugins that require no size customization by you)
- Exit intent doesn’t work on mobile. Exit intent is one of the highest converting opt-ins and my mobile traffic is around 75% on A Mother Far from Home so that isn’t the best. But the scroll trigger and timed pop-up still convert for me.
Ultimately, here’s why I recommend it…
Even though there’s a learning curve and I have to write support occasionally (luckily they respond quickly and are super helpful, even if it’s user error) I highly recommend this plugin. If you want your site to be branded you can do pop-ups with your own fonts.
If you want to highly customize and optimize the opt-in experience, I don’t think Popupally Pro can be beat.